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Brisbane B2B Lead Generation for Businesses That Need More Qualified Enquiries.

All it takes is 90 days. We build one lead channel for you, run it and identify what a new customer costs to win.

No commitment on the call. It is fifteen minutes and a plan.

Aston Gapes, Principal at AKG Marketing

You speak to Aston Gapes

What is one enquiry worth to you?

Move the sliders. This is your own arithmetic, not a forecast.

$1,000
is what one enquiry is worth to you
$240,000 a year at your current rate

Both figures are definitions of the numbers you just moved. One enquiry is worth a customer multiplied by your close rate. Nobody can promise you more of them before testing.

$1.5m+
Attributable client revenue

Since January 2024, across ads, search and outreach

4–6:1
Typical return on spend

Measured on closed sales. Best account 8:1 over twelve months

10,000+
Enquiries delivered

70+ clients since January 2024. Spam and duplicates excluded

The stack

Where the ninety days actually happen

Ads, analytics, call tracking and your CRM, wired together so an enquiry keeps its source all the way to the sale. Set up in accounts you own, so it is all still yours on day ninety.

Ads Google Ads dashboard
Google Adsthe campaign
GA4 Analytics dashboard
Analyticswhat happened after the click
Calls Call tracking dashboard
Call trackingwhich call came from where
CRM Your CRM dashboard
Your CRMevery enquiry, with its source
The problem

An enquiry has three places to die

Most marketing spend is lost at one of them, and almost nobody can say which.

1

Get found

They are searching for what you sell at the moment they need it. If you are not on that page, somebody else answers the question.

2

Get the enquiry

They arrive, and the page answers a different question to the one they came with. The form asks eleven things and they leave halfway through.

3

Get the sale

The enquiry lands in an inbox and waits. By the time anyone answers, they have already spoken to two other suppliers.

They are comparing you against two others before they call anyone
How it works

Ninety days, in three moves

Fixed length, one channel, and a decision at the end of it.

1
Weeks 1 and 2

Measure

Tracking wired to real enquiries. Calls attributed to the thing that caused them. Every enquiry captured with its source, and routed somewhere other than an inbox.

2
Weeks 3 to 12

Run one channel

A landing page and a campaign, built and managed. Budget capped and paid direct, so there is never an argument about what was spent.

3
Day 90

Decide

What it spent, what it produced, what a job cost, and what closed. Then what to scale, what to change, or whether to stop.

Wk 1Wk 4Wk 8Day 90 Measure Run one channel Enquiries attributed Scale it, change it, or stop. Decided on the numbers, on day ninety Ninety days, week by week WEEKS 1–2 Measure WEEKS 3–12 Run one channel Enquiries attributed from week 3 DAY 90 Decide Scale it, change it, or stop
Who it suits

This is not right for everybody

Worth thirty seconds before you book, so the call is useful to both of us.

One channel, wired end to end, so every enquiry keeps its source Search Landing page Enquiry In the CRM One channel, wired end to endSearchLanding pageEnquiryIn the CRM

It works when

  • You sell something considered, where a buyer compares suppliers before deciding.
  • You already get enquiries, and want to know which ones the marketing produced.
  • One new customer is worth enough that a handful a month changes the year.
  • Somebody can answer an enquiry the same day it arrives.

It does not when

  • × The purchase is an impulse, decided in seconds and never compared.
  • × All the work comes from repeat customers and reps, and that suits you.
  • × There is no room to answer new enquiries for the next few months.
  • × You want a report every week more than you want a decision at the end.
Questions

The questions we get every time

A fixed price for the ninety days, quoted before anything starts. No lock-in, because it ends on a date rather than rolling on. The scope carries the number. Ask and we will send it.

No. Anybody promising you a number before the first test is guessing, and you would be paying for the guess. What you get is ninety days of real data on one channel: what it cost, what it produced, and whether it is worth scaling.

The ninety days is a fixed price with an end date and no monthly fee attached to it. If it works, carrying on is the obvious next step and I would want that work. The difference is that you decide with ninety days of real numbers in front of you, instead of committing to a monthly fee on day one.

Admin access to Google Ads, Analytics, Tag Manager and your website. One person who can answer a question by email inside a day. The product and the market chosen before we start, because a pilot testing four things at once tests nothing.

Two weeks to get the tracking in, then the channel goes live in week three. Enquiries are attributed from that day rather than at the end. The decision comes at day 90, because ninety days is the shortest run that will not mislead you.

No. Your buyer is not choosing a supplier off a feed, they are typing the specification into Google at the moment they need it. We put the effort where the intent already is.

The next step

Start with the call

Fifteen minutes. We work out where your enquiries are being lost and what it would take to fix it. You leave with the plan whether or not you ever hire us.

Aston Gapes, Principal at AKG Marketing
Aston Gapes, Principal
Brisbane, Queensland

B2B lead generation, run from here.