Where enquiries actually get lost
Trading since 1987, and losing to a domain name somebody registered last year
Exact-match domains keep outranking established Australian businesses. Why it still works, why buying a second domain backfires, and what to build instead.
Read itShe is not evaluating you. She is looking for a reason to cross you off.
What a procurement buyer checks before shortlisting a supplier, why a form-only contact page reads badly, and the fixes that cost nothing.
Read itIt is 6.40am, he is holding a glove, and your form wants his job title
Why long enquiry forms cost you the leads you already paid to attract, how the fields get there, and how to decide which ones to cut.
Read itSomebody asks how the marketing is going, and nobody can say a number
Why these businesses cannot prove what their marketing produced, what call tracking actually involves, and why tracking has to go in before the traffic.
Read itThey bought the racking in July. They never compared you on price.
In a long sale most enquiries are not lost, they are forgotten. Why a long sales cycle needs a follow-up mechanism, and what to send.
Read itWhen a managing director doesn't act like a managing director
Every customer starts as a stranger. How a business treats the people it does not know yet, on its website and in its inbox.
Read itSend yourself an enquiry from your own website, then follow it
Why website enquiries that land in one person's inbox go missing, what leave and resignations cost, and the record that fixes it.
Read itYour homepage is about your company. Your buyer is thinking about Thursday.
Most of these websites open by describing the company. The visitor arrived with a problem. What the gap costs, and the one-sentence test.
Read itA customer rang to ask why your price was higher than the same machine online
Manufacturers are routinely missing from Google's Shopping results for the product they make, while resellers set the price above them.
Read itStart with the call
Fifteen minutes. We work out where your enquiries are being lost and what it would take to fix it.