- Business
- Technical B2B supplier
- Target market
- Australian manufacturers and engineering companies
- List size
- 420 researched accounts
The problem
The pipeline depended almost entirely on referrals and existing customers. The companies worth selling to were identifiable, and nothing existed for approaching them.
Rather than waiting for those buyers to search, we built a list and went to them.
The first twelve weeks
Every stage of that drop is normal, and knowing the shape of it is what makes the channel forecastable rather than hopeful.
What we did
Four hundred and twenty companies were selected on industry, size, geography, likely product requirement and the decision-maker role worth reaching. The messaging led with a specific operational problem rather than an introduction.
- Account research
- Decision-maker identification
- Personalised cold email campaigns
- Follow-up sequences
- Response classification
- CRM integration
- Sales handover process
- Campaign reporting
Results
Across the first twelve weeks.
The difference
Cold outreach did not replace inbound. It gave the business a second way to create opportunities instead of waiting to be found.
Client names are withheld by agreement. Figures are as recorded in the client’s own reporting for the period stated.
Talk through what this would look like for you
15 minutes, free. We look at how enquiries reach you today, and tell you what we'd do, what it costs, and whether it's worth it for a business your size.
Booking takes a minute. You'll have times back the same day.
Start with the call
Fifteen minutes. We work out where your enquiries are being lost and what it would take to fix it.