Building pipeline before buyers start searching
The target customers were identifiable. There was simply no process for approaching them.
- Business
- Technical B2B supplier
- Target market
- Australian manufacturers and engineering companies
- List size
- 420 researched accounts
The problem
The pipeline depended almost entirely on referrals and existing customers. The companies worth selling to were identifiable, and nothing existed for approaching them.
Rather than waiting for those buyers to search, we built a list and went to them.
The first twelve weeks
Every stage of that drop is normal, and knowing the shape of it is what makes the channel forecastable rather than hopeful.
What we did
Four hundred and twenty companies were selected on industry, size, geography, likely product requirement and the decision-maker role worth reaching. The messaging led with a specific operational problem rather than an introduction.
- Account research
- Decision-maker identification
- Personalised cold email campaigns
- Follow-up sequences
- Response classification
- CRM integration
- Sales handover process
- Campaign reporting
Results
Across the first twelve weeks.
The difference
Cold outreach did not replace inbound. It gave the business a second way to create opportunities instead of waiting to be found.
Client names are withheld by agreement. Figures are as recorded in the client’s own reporting for the period stated.
Find out what we would change, before you pay us anything
Free, no lock-in contract, no obligation. Just a straight look at where your marketing is leaking and what it is costing you. Worst case, you know exactly where they go and fix it yourself.
Takes about a minute. Scope back the same day.