Building a complete lead generation system
Google Ads existed but the tracking did not. Phone enquiries were attributed to nothing. Follow-up depended on who picked it up.
- Business
- Commercial building services company
- Average project value
- $35,000+
- Starting point
- Basic website, inconsistent ads, manual follow-up
The problem
The business had grown on referrals and repeat clients. Management wanted something more predictable, and the parts of the acquisition process were not connected to each other.
Google Ads was running but the tracking was unreliable. The website produced the occasional enquiry and had never been designed to. Phone enquiries were attributed to nothing at all. Leads were stored inconsistently, and follow-up depended almost entirely on which representative had it.
It did not need another campaign. It needed the system joined up.
What we did
Every stage from first search to recorded pipeline, built once and then run: ads, landing pages, call tracking, CRM integration, nurture sequences and source-to-pipeline reporting.
- Google Ads setup, structure and conversion tracking
- Dedicated landing pages for the highest-value services
- Call tracking numbers by campaign and page
- CRM integration for web forms, phone and campaign leads
- Automated nurture for new enquiries, quotes, long-term and dormant prospects
- Lead tracking from source through to pipeline
- Ongoing management across ads, site, profile, conversion and reporting
Results
Across the programme.
The difference
The biggest improvement was not a campaign. It was visibility — what generated the lead, what happened to it, and whether it became a genuine opportunity.
Client names are withheld by agreement. Figures are as recorded in the client’s own reporting for the period stated.
Find out what we would change, before you pay us anything
Free, no lock-in contract, no obligation. Just a straight look at where your marketing is leaking and what it is costing you. Worst case, you know exactly where they go and fix it yourself.
Takes about a minute. Scope back the same day.