Creating a reliable source of search demand
There was clear search demand for the service. The company was close to invisible for it.
- Business
- Specialist industrial maintenance company
- Average contract
- $12,000 to $80,000
- Starting position
- Almost entirely referral-led
The problem
The company relied on referrals and existing relationships. There was obvious search demand for what it did, and very little visibility when a prospective customer went looking.
The existing service pages were informative. They had not been built for paid traffic, which is a different job.
What we did
Landing pages for the priority services, campaigns structured around high-intent commercial searches, and tracking on both calls and forms so the spend could be measured against leads rather than clicks.
- Dedicated landing pages with quote request functionality
- Google Ads account setup and campaign structure
- Commercial keyword research and negative keywords
- Location targeting and initial bidding strategy
- Call and form tracking
- Ongoing ads, Website Care Plan and Google Business Profile management
Results
Across the programme.
The difference
The company moved from relying almost entirely on referrals to having a measurable channel for buyers who were already looking.
Client names are withheld by agreement. Figures are as recorded in the client’s own reporting for the period stated.
Find out what we would change, before you pay us anything
Free, no lock-in contract, no obligation. Just a straight look at where your marketing is leaking and what it is costing you. Worst case, you keep the video and fix it yourself.
Takes about a minute. Video back within two business days.