- Business
- Specialist commercial contractor
- Average project value
- $25,000 to $120,000
- Account age at handover
- More than a year
The problem
The company had been running Google Ads itself for more than a year. The account generated traffic. The search terms showed the spend going to residential enquiries, DIY searches, people looking for a job, information-only queries, and services the company did not offer.
It was producing activity. It was not producing commercial opportunities.
What we did
The account was rebuilt around commercial buying intent, and performance was measured against qualified enquiries rather than clicks.
- Account restructure
- Commercial keyword research
- Negative keyword strategy
- Geographic targeting
- Dedicated landing pages
- Call tracking
- Form conversion tracking
- Search-term monitoring
- Campaign-level lead reporting
- Ongoing bid and budget optimisation
Results
Over four months.
The difference
The objective was never the cheapest click. It was making sure the spend reached businesses that could realistically become customers.
Client names are withheld by agreement. Figures are as recorded in the client’s own reporting for the period stated.
Talk through what this would look like for you
15 minutes, free. We look at how enquiries reach you today, and tell you what we'd do, what it costs, and whether it's worth it for a business your size.
Booking takes a minute. You'll have times back the same day.
Start with the call
Fifteen minutes. We work out where your enquiries are being lost and what it would take to fix it.