- Business
- Commercial equipment business
- Website traffic
- About 4,200 visitors a month
- Monthly enquiries at the start
- About 35
The problem
The company was already generating demand. What it could not do was answer basic questions: which channels produced enquiries, how many people rang instead of filling in a form, which leads got followed up, which opportunities started on the website, and where prospects were dropping out.
Before spending more on lead generation, they wanted the existing system fixed.
What we did
Conversion work on the commercially important pages, dynamic call tracking across channels, and CRM integration so a marketing source followed each opportunity through New Lead, Contacted, Qualified, Quoted and Won or Lost.
- Conversion work on calls to action, forms, page hierarchy and quote pathways
- Mobile experience and landing-page messaging
- Dynamic call tracking across key channels
- CRM integration for website and telephone enquiries
- Standardised lead stages with the source carried through
- Ongoing conversion programme, call tracking and pipeline reporting
Results
Across the programme.
Website traffic stayed broadly flat across the period.
The difference
The company found it did not immediately need dramatically more traffic. It needed a better system for converting, tracking and following up the demand it already had.
Client names are withheld by agreement. Figures are as recorded in the client’s own reporting for the period stated.
Talk through what this would look like for you
15 minutes, free. We look at how enquiries reach you today, and tell you what we'd do, what it costs, and whether it's worth it for a business your size.
Booking takes a minute. You'll have times back the same day.
Start with the call
Fifteen minutes. We work out where your enquiries are being lost and what it would take to fix it.