Cold outreach for businesses that sell complex equipment
You already know the fifty companies you want as customers. This gets you in front of the person who decides.
Your buyers are a list, not an audience
This is the thing that makes outreach work in this market and not in most others. If you sell warehouse automation, or dental equipment, or weighing systems, the set of businesses that could buy from you is small enough to write down. They are not searching today. But they will need something eventually, and the supplier who is already in the inbox gets the call.
Researched one company at a time
Before anybody is written to, we look at their business properly and find something true and specific to open with. It is slower than the alternative and it is the only reason these get answered.
- Who is bidding on their category, checked against Google's own advertiser records, by domain and by trading name.
- Who sits above them on the search their buyer would actually type, including the marketplaces and resellers that outrank them on their own product.
- Where their enquiries leak — the form, the mobile experience, the page a search actually lands on.
The email then says one specific thing we found, what it is costing them, and offers to record a short video walking them through it. No attachment, no deck, no meeting request.
The part nobody checks
Most outreach fails quietly because the mail is not arriving. Authentication is off by default on most business email, and once it is missing a large share of what you send is filtered before a human sees it — while your sending tool reports it as delivered.
We set that up first, send from a separate domain so your main one is never at risk, and build the volume gradually rather than switching on at full rate, which is the pattern that gets a domain flagged.
A pipeline that does not depend on somebody finding time
You help choose it
- You can name the accounts you want and we go and find the right person in them
- Decision-makers, not a generic info@ address
- Anyone you already deal with is excluded before a single email goes
Specific enough to answer
- One real finding per email, checkable by them in ten seconds
- Written to get past a gatekeeper, not to sound clever
- One question at the end, never two
Nothing goes cold by accident
- A sequence that chases politely and stops the moment anyone replies
- Replies land in a system, so nothing is buried by lunchtime
- You see what was sent, to whom, and what came back
The four we hear every time
Spam is the same message sent to ten thousand people. This is a researched email to one person about something specific to their business, usually something they can verify on their own phone in ten seconds.
That difference is the entire job, and it is why these get replies while the generic version gets deleted.
Two things usually explain it. The first is that it was the same email to everybody, with a name merged into the top. The second is the one nobody checks: whether the emails were arriving at all.
Email authentication is switched off by default on most business mail systems. If it is not set up, a large share of what you send never reaches an inbox, and the reporting will happily show it as delivered.
Every industry says this. What actually stops replies is a generic message, a wrong contact, or mail that is being filtered before anyone sees it.
Your buyers are a small, identifiable group. There is no version of this where the right person cannot be reached about something genuinely relevant to their business.
No, because we do not send from it. Outreach goes from a separate domain set up for the purpose, with its own authentication and its own reputation, warmed up gradually rather than switched on at volume.
Your main domain, the one your customers and suppliers use, is never part of it.
Find out what we would change, before you pay us anything
Free, no lock-in contract, no obligation. Just a straight look at where your marketing is leaking and what it is costing you. Worst case, you keep the video and fix it yourself.
Takes about a minute. Video back within two business days.